The Secrets of Finding the Best Cold Emailing Candidates

While not everyone is comfortable with it, cold emailing can be one of the best ways to find and score new clients. In this previous post, we covered the best ways to follow up with a cold emailing campaign. Here we will talk about how to find the best cold emailing candidates. After all, if you do not have someone to email, then cold emailing will not work for you. 

LinkedIn

LinkedIn is the king of professional social media. It is a social media platform that allows people to input their work history, professional status, and position in the industry. This is also a place where people often promote their work and find new prospects to network with. 

This site is a great way to find new prospects and their contact information. People are often using LinkedIn to network and be found by job recruiters, so they make contacting them from the platform information very easy. 

With LinkedIn, you can search by name, industry, profession, job title, and more! This means that not only can you find that one person’s contact information, but you can potentially use LinkedIn to build a substantial cold emailing list! 

With this strategy, be sure to only reach out to suitable prospects. It may be tempting to email every single person you find, but if they are not your ideal client, then pass on them. It will only take up your time and frustrate the person whom you are emailing. 

LeadGibbon is a fantastic Chrome extension that makes finding email addresses on LinkedIn a breeze! Simply set it up and search for prospects. It will automatically find their email address. The best part? You don't even have to be connected to them on the platform to find this information! 

Google Search

A Google search may be the most basic way to find this information, but it has stuck in there for many different reasons. Google is a master at finding information, and contact information is no different. 

If you have a person’s name, then searching for that plus the industry they are in can yield some incredible results. If the person has a domain name, then they are likely to have contact information on their website, as well. 

If you are looking for brand-new people to add to your cold emailing list, searching the industry and the desired result is a great way to get started. Come up with a targeted audience and search for that with Google. 

With so many people running blogs and other websites, finding people who are willing to take a look at what you offer is a breeze. Be sure to record the person’s name, their company, their website URL, and things that you find noteworthy around the website. This will help immensely when it comes to writing the original cold email, and following up with the potential client. 

Social Media

Social media platforms are another great way to find prospective clients and their contact information. Facebook, Twitter, Instagram, and even Reddit are fantastic ways to connect with people who may be interested in what you have to offer. 

Facebook and Instagram

On Facebook, many people have their contact information in their profile. Although you need to be friends with a person to gain access to that information, there is another way. You can search in the pages section. Many people make Facebook pages for their company, website, or blog and include all contact information right on the front page! Similar to Facebook, people on Instagram often have contact information in their bio and posts. A little digging can go a long way. 

Reddit

Reddit is slightly different because a big pull to the platform is the anonymity. However, some people have specific accounts to connect with like-minded people in their industry. You can find these people by searching for a subreddit with some connection to the industry you are looking at. 

Twitter

Twitter is the boss of social media and connecting these days. The only one better for finding prospects is LinkedIn. Twitter has some super awesome tools that make finding a person’s contact information remarkably easy. 

When searching on Twitter, use the advanced search to find tweets by a specific person with specific keywords in each Tweet. This can be a good tactic because the person, no matter who they are, has probably tweeted their email address at some time or another. 

Alternatively, All My Tweets is a platform that allows users to search for a person’s username and see every tweet they have put out into the world. It’s a different way to find the same information, but may be more useful, depending on how you look at it. 

Email Finding Tools

If you haven’t found luck yet using the previous methods, it may be time to get serious with some email finding tools. They are applications and extensions that act as yellow pages, but for email instead of phone numbers. 

Different tools provide different search mechanisms, but the most common seem to be either using a person’s name or a domain name. The search engine then pulls up email addresses attached to the person or the domain name. The emails provided are all business emails, so you never have to worry that you are accidentally using someone’s personal email. 

Finding the Right Clients

Using these methods certainly makes finding clients easier. However, you should be sure to screen the people you find to make sure they are part of your target audience. If you are emailing someone to buy company software, and that person isn't involved in any way of purchasing the company software, then you are likely wasting your time. The same goes for all industries. When cold emailing, the best tactic and the best way to get great results is to email people who are going to be genuinely interested in what you have to offer. 

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This article was written by Chase Dimond of Boundless Labs.

 Generate Responses Like Crazy By Following Up On Cold Emails

Cold emailing can be a great tactic to reach people who may not have otherwise had contact. The problem can lie, however, with getting people to respond to cold emails. By following up, you create an additional incentive for that person or business to reply.

Stay Organized

Following up on cold emails is an essential part of the process. Because of this, you should make sure always to keep track of when you send an email, who that email was sent to, and what the purpose of the email was. This will make it very easy to follow-up later.

Keeping track of your emails is a simple process. Simply create a chart in a word document, fill in a spreadsheet, or print out a table to manually keep track of the information. Outline what your goals are for each email so you can always stay on track.

Generate a Response

When following up on a cold email, generating a response is one of the primary objections. So, just how do you do that? 

The first part to take into consideration is the subject line of the email. It should be short, engaging, and something that will stand out in an inbox.

Keep each email short and to the point. Say what you need to say, and that's it. An email that is too long is boring, and the person you are trying to reach might not even read it if they see that it is too long. 100-200 words should be the max when cold-emailing.

Make sure to personalize each email! Include the person’s name, company, and what you are offering. In addition to this, provide value to the potential customer. If they cannot figure out what you are providing or why they need your products or services, they are far less likely to respond. 

Make sure not to play off of guilt. This would be asking why the person is not responding to your repeated emails or what the problem they see with your offering is when they are not responding. This is not a good tactic to get a response. 

Handling Objections

Cold emailing is all about sales, and excellent salespeople know how to overcome objections. Make goals for what you would like to accomplish with by cold emailing someone and what you would like to achieve, such as selling them a particular product or service.

Next, brainstorm some objection that potential customers may have and find a way to overcome them. This could be offering extra value or breaking down exactly what the would-be customer is getting for their time or money. 

Doing this in advance will make it much easier when it comes time to overcome objections with a real customer. Customers typically say no four times before they say yes. If you fail to overcome objections and keep trying, you will not make the sale. Being persistent can, and does, pay off. 

Closing Deals

We all love to close deals, and that is most likely what prompted you to send cold emails in the first place. The best way to do this is to let the emails work for you.

Make sure to provide value to the potential client and include a call-to-action! Say precisely what you would like to happen, for them to buy your product or meet with you, and make it easy for them to follow through with a link, phone number, or email address. The easier it is, the more likely they are to respond.

Time It Right 

Timing of a follow-up email is crucial. Develop a strategy that works for your business. The most common times to follow up are at one day, three days, one week, two weeks, and one month. There are different ideas, of course, but these seem to be the most successful. Here are a few ideas on what to include with each email.

The Original

Keep it short. Explain why you are emailing the person. Include who you are, what your company does, and what offer you have tailored specifically for them. Include their name, and if applicable, their company. Include a call-to-action that is easy to follow and provides value for the potential customer.

First Follow-Up

This email is typically sent one day after the original cold email. It is generally sent with the same subject line and is essentially a re-write of the first email.  

Second Follow-Up

The second follow-up email should be sent with a different subject line three days after the first email. You may be hesitant to be too intrusive or annoying. Don’t be. The optimal time to follow-up is three to eight days, so you want to send a few emails during this time. Perhaps include a different, or additional, value with a distinct call-to-action. Changing up your strategy might be just what is needed to get the response you want.

Third Follow-Up

Sent a week after the original email, your third follow-up should restate the call-to-action and values. This is a great time to bring out your inner salesperson. Reiterate why they need you to provide the solution to their problems.

Fourth Follow-Up

This is where things can start to get dicey. You want to send this email about two weeks after the first cold email. While you can, and should, send more than four emails, you want to try and get permission to do so. The person may be holding off for the time being but still wants to keep in contact, or they may not be interested at all. Create an email that essentially asks for permission to keep emailing. If they respond negatively, cease all future emails. If not, then you can head to the next step. 

Fifth Follow-Up

If you have continually sent emails to follow-up and have not gotten a response, then this is the last email you will send before the break-up email. This is sent one month after the first email. In this message, restate everything you have said before. Why you are emailing them, how they will benefit, and what the next step is that you would like them to take. Be sure to change the subject line again and try to link to a resource to further enhance your pitch.

When to Stop

While it may seem counter-intuitive to email so many times, it has actually been shown that email drips with four to seven emails create 3x as many leads as those with one to three emails.

With that being said, there is a time to stop. This brings us to our last email: the break-up.

The Break-Up

This is the sixth, and final, follow up email you should send. In this, acknowledge that the person may not be interested in what you have to offer. Be sure to personalize this email and include their name. Invite them to contact you if they have any future questions or if they would like to continue a relationship. Include contact information and make it easy for them to reach out if they would like. 

Why Following Up is Important

If someone doesn't respond to the initial cold email, it does not mean that they are not interested. They could have gotten busy, or the email might have gotten lost in the sea of emails within their inbox. They may need another reason or two to reach out. Following up keep you at the front of a person's mind provides additional motivations to reach out, and ultimately lets you know whether or not they are genuinely uninterested in what you have to offer.

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