Best Email Marketing Practices for E-Commerce Merchants

Email marketing is one of the most effective ways that e-commerce merchants have to reach out to people, build relationships with customers, and generate more revenue for their shops. Many people assume that email is dead, but that couldn’t be farther from the truth. Email marketing offers a higher ROI than other forms of advertising and opens communication between companies and customers, promoting a lasting relationship that provides more sales and revenue for businesses. 

Using Email Automation

Using email automation is crucial to email marketing strategies, as it allows business owners to create multiple campaigns for many different purposes. Various automation services can be used in conjunction with e-commerce platforms like Shopify, Magento, CoreShop, Ecwid, and others. Do your research and pick one that includes everything you will need for sending out high-quality campaigns that will convert more customers and keep them coming back for more. 

The Importance of Using Different Email Campaigns

Using different types of email campaigns for different purposes is vital to creating a practical and effective email marketing strategy. It ensures that all bases are covered and allows for business growth on many different levels. Take a look at some of the most common campaigns used by e-commerce merchants and business owners. 

The Welcome Email

The welcome email is a true essential to the tool belt of any successful email strategy. A great welcome email not only welcomes subscribers to the list but also lays the foundation for the relationship between customer and company.

Welcome emails should be short, less than 200 words, and should provide information on the company and vital links that are of value to the customer. These could be links to a blog post, a helpful freebie, or even just information on how to contact customer service and give feedback.

The Abandoned Cart

For an e-commerce business, the abandoned cart series is a must. This is an email campaign that is triggered when a customer puts items into their cart but does not complete the check-out process. An abandoned cart series should be sent out at regular intervals to encourage retention and let the customers know what they are looking out for. 

Shopify has even looked into the rate of abandoned carts and determined that over 60% of shopping carts are left before check-out. By implementing an abandoned cart campaign, you could very well skyrocket your sales and revenue.  

Customer Loyalty Emails 

Does your business have a customer loyalty program? These emails are great for encouraging new people to sign up! Send out a short email campaign to new customers informing them of all the great benefits they will receive when they sign up. You can also send emails to customers already in the program to let them know where they stand as far as points or other metrics that are used in the system. 

Retention Campaigns

Keeping existing customers is one of the best ways to grow a business. Get customers to make that second (and third, and fourth) purchase by sending out customer retention campaigns! These should target customers that haven't purchased for a while. Studies have shown that customers typically will only buy from an e-commerce merchant once in the first year, so up those rates with this effective campaign. Using emotion-inducing lines such as, "We miss you," is a surefire way to get some of those customers coming back for another round.

Give a Heads Up on Sales

E-commerce businesses usually run sales and offer coupons from time to time. Why not let your customers know about it? Send out an email offering a heads up so that everyone can take advantage. Offering discounts is a great way to increase sales and revenue, so be smart about it and include as many people as possible. 

Trigger a Series

Most email autoresponders have an option to send campaigns with triggers, so use them to your advantage! Set up a few campaigns to go out when customers engage in certain activities, such as viewing certain products or clicking through to a blog post. This offers another level of personalization and builds upon the relationship with the customer. 

Why Triggers Work

Triggers work by launching a particular email campaign to a certain subscriber when a specific action is performed. This could be viewing a product, signing up for a freebie, viewing a blog post, or any number of other actions taken.

Triggers are effective because they introduce a topic right after the customer has performed the activity, and the action is still on the customer's mind. Timing of campaigns is crucial, and triggers are one way to send perfectly timed emails every time with very little maintenance required on the back end.

Segment That List

When using email marketing to reach out to customers, segmenting your subscriber list and sending different email campaigns to different segments is key to a successful strategy. Personalization is the number one way to get more people reading emails and following through on the call-to-action. 

The most important way that e-commerce stores can segment lists is by sending different product recommendations to different customers based on past purchase history. This is a great way to show customers that you care and want to help them find products they need while building trust by only showing products they will actually find helpful.

Maintain Sender Reputation

Another great practice is to maintain a stellar sender reputation. Your sender reputation directly effects how many people will see your emails and if they will go directly into spam or the inbox, so it needs to be taken seriously. By performing a few simple actions, you can help to ensure the emails you send always end up in the correct place.

Cleaning up your email subscriber list regularly is one fantastic way to do this. Purging the list will help to ensure that subscribers are engaged and are benefiting from the emails sent. An additional opt-in after customers sign up for the list, asking subscribers to white list your company’s emails in the welcome email, and making sure not to send too many or too few emails are the best ways to ensure a list stays as clean as possible. 

Another good practice for developing a good sender reputation is to send emails with a name attached. This will also increase open rates. People are more likely to open an email that appears to have been mailed from a particular person rather than a computer sending out mass amounts of emails. Even though this is the case, you still want to have that level of relatability in your campaigns. 

Set Email Marketing Goals

When starting any new marketing strategy, it is essential to set goals and define what the desired outcome will be. Spend some time figuring out what success looks like for you when it comes to email marketing and implement a plan to reach those goals. If you have a clear path and direction, it becomes much easier to reach the final destination. 

Keep Emails Short and Sweet

While it may be tempting to jam-pack every email with as much detail as possible, it is best to steer clear of this. Emails should be short, keeping sales emails under 200 words and newsletters and other content under 500 words. Shorter emails are read more often and help keep clickthrough rates high. Most emails are opened on mobile devices as well, and shorter emails with simple layouts translate better than long, complicated ones. 

Providing value to subscribers is another must when talking about using email campaigns for marketing purposes. People are often bombarded with hundreds of sales emails every month, so providing meaningful content and recommendations will help to get your emails read every time. If people look forward to reading what you have to say, they are more likely to open the emails when they see them in their inbox. 

Don't forget to provide a clear call-to-action in each email. While a potential customer may read the email, they will likely not take action unless instructed to do so. Make the calls relevant to the email and provide a link so that subscribers can easily follow through and transition into the next stage of the action you want them to take.

Respect Your Audience

Always be sure to respect your audience when it comes to email marketing. While these people have subscribed to your email list, they can just as easily unsubscribe. Even worse, they could send you to the spam folder. This not only hurts your sender reputation but directly impacts how many other subscribers will see your emails.

Take care to segment your list, sprinkle in a little personalization, and email just enough to keep subscribers engaged but not enough to spam them. Following these tips will give you an edge over the competition by establishing trust with customers and building a lasting relationship that will have them coming back again and again. 

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10 Alternatives to MailChimp for Shopify

For better or worse, it appears that MailChimp and Shopify are parting ways. According to TechCrunch, the companies could not agree on terms that would be beneficial for both parties. As a result, MailChimp has discontinued its Shopify application.

However, don't be dismayed! There are still plenty of options to choose from when it comes to using email marketing for your e-commerce store. Shopify has many other email automation companies that offer apps to connect to your Shopify store to make email marketing easier than ever. Here are just ten great alternatives to choose from to continue growing your business.

Why Email Automation is Important

Email marketing is vital to online businesses. It allows companies to grow faster than ever and promotes a relationship with customers. This, in turn, leads to more trust and more sales.

Finding an excellent email automation service is vital to email marketing, and not all platforms are equal. Fantastic email automation services should provide a high level of personalization to ensure campaigns are successful.

Finding Alternatives to MailChimp

1. Klaviyo

Klaviyo is a fantastic alternative to MailChimp. Dedicated to personalization, this platform makes it super easy to segment emails based on a variety of different factors. It works with Shopify to gather the data needed to send the perfect email campaigns to the right people at the right time.

Personalization is essential, as it promotes trust and increases subscriber engagement. Triggered campaigns are also highly relevant, so Klaviyo makes that easy, too!

Another great feature that is offered is the ability to track how many sales are made through email campaigns. This is very helpful in determining what works and what does not, along with ROI to stay on track with your goals. 

Klaviyo does offer a free plan with limited features for users with up to 250 contacts. After that, pricing is dependent on the number of subscribers you have. With so many useful features, Klaviyo is an excellent choice when it comes to finding email automation software that integrates perfectly with Shopify.

2. Send In Blue

Send In Blue is self-proclaimed to be the best alternative to MailChimp. Send In Blue has loads of useful features, including SMS integrations. They also provide high-quality templates to make creating email campaigns a breeze. 

With Send In Blue’s insightful reporting and fancy integrations to ensure maximum delivery, you can relax knowing that your email automation is in good hands. 

Unlike other platforms, Send In Blue's prices are based on the number of emails sent rather than the number of subscribers. For the largest e-commerce businesses, they also provide a package that includes a dedicated account manager.

3. Constant Contact

Constant Contact is a top-rated email automation service that boasts over a million users and has 20 years of experience in their industry. This makes it a reliable service that is sure to deliver everything you would expect, and more!

The emails created with Constant Contact are mobile-optimized for easy viewing on any device. They also allow comprehensive list building through multiple avenues, including websites and social media. They even allow users to check their stats in real time, allowing for greater control over the success of campaigns. 

Constant Contact does not have a free plan, but they do offer a 60-day free trial so users can test drive the service before committing. After the trial, plans are based on features and subscriber count. 

4. Omnisend

Omnisend is another outstanding platform that takes personalization seriously. They want you to succeed and offer the tools to do so. They allow personalization based on several different factors, such as browsing behavior, past purchases, and engagement.

One of the best features of Omnisend is the ability to interact with customers with more than just email. They also offer ways to reach out via text, Facebook Messenger, WhatsApp, and more from inside a single platform. 

Omnisend does not have a free plan, but they do offer a 14-day free trial. After that, prices are based on the number of emails sent per month.

5. Aweber

Aweber is another classic email automation service. Having been in business for nearly 20 years, they have over 100,000 companies using their software. They offer many useful features in an easy to use platform so that you can have your campaigns up and running in no time.

One of Aweber's core features is the ability to tag subscribers based on their level of engagement: which emails they view and which links they click through to allow users to segment their lists easily.

Aweber offers a 30-day free trial, with plans based on the number of subscribers after that. Although subscriber count does matter, the number of emails being sent out monthly does not. Aweber offers unlimited emails with all plans.

6. Marsello

Marsello is a newer automation platform, but they are growing quickly. Made specifically for e-commerce, this service offers a slightly different spin on email automation. Started in 2014, they began by helping online stores create loyalty programs to keep customers coming back. 

Today, Marsello includes a range of different tools to create amazing email campaigns that are sent to the right people at the right time. Helping with loyalty programs is still a specialty, but they also offer tools to create great campaigns using information from your Shopify store. 

Marsello includes a 14-day free trial, and pricing after that is determined by the number of customers that frequent your online shop.

7. Conversio

Conversio is a high caliber platform that was also created specifically for e-commerce businesses. They are a company that seeks to help small businesses and encourages everyone to have a life outside of work. They include their core values on their website that include honesty, passion, independence, curiosity, and rebellion. They have a fresh interface that encourages users to be their best and to help others along the way. 

One cool feature of Conversio is the fact that they include every aspect needed to have a successful email marketing strategy. This contains loads of different types of email campaigns that online store owners will find helpful, such as welcome email, abandoned carts, order follow-ups, encouraging feedback, building a loyalty program and more.

Conversio has a 30-day free trial up for grabs and offers pricing based off of the number of customers you have. Each plan includes all features and unlimited emails, so you genuinely get everything you need, even with the lower tier plans.

8. SpringBot

SpringBot offers several different types of marketing, including email marketing, social media marketing, Facebook messenger marketing, and even online ad services. For email marketing, the company is focusing on creating lasting relationships with customers. 

Email segmentation and triggered emails are heavily focused on with this company, along with product recommendations and newsletters. These are all critical components of online marketing for an e-commerce store. 

SpringBot offers a lot in its service plans, but the price point is steep. This platform is geared towards online stores that are doing very well and need a premium plan with more support.

9. Jilt

Jilt is another email automation service that is designed specifically for e-commerce businesses. Their services integrate perfectly into Shopify and offer key aspects to make your email marketing strategy a massive success. 

What sets them apart is the simple way they have set up lifecycle emails to make engaging new and existing customers a piece of cake. Along with advanced segmentation, in-depth analytics, and simple email editor, this platform is a rising star.

Plans are based on subscriber count, and all features are included in every plan. They also offer customer support for every plan, as well.

10. Privy

Privy got their start in 2015 when they first launched as a marketing service for restaurants and local businesses. Today, they have 200,000 marketers using their platform and are continuing to grow. Their primary focus is on helping businesses to convert more customers using on-site displays and email marketing.

What makes Privy unique is the number of features available to complement their email marketing service if you would like to get an even bigger edge over the competition. As for their email services, they offer all of the basics needed to market your Shopify store and engage customers through email successfully.

Prices for the email automation service is based on subscriber count. Other services are based on the number of monthly page views. Privy does have a fairly substantial free plan that includes website services to capture emails and convert more customers, along with 3,000 autoresponder emails per month. 

Choosing an Alternative to MailChimp

Even though MailChimp and Shopify are parting ways, you don’t have to sacrifice quality and amazing tools to create the best email campaigns for your brand. Consider one of these ten alternative platforms that offer tons of great features at amazing prices and increase your sales today! 

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Check Sender Reputation and Optimize Domain For Best Reputation Practices

When it comes to sender reputation, it is better to be safe than sorry. Doing just a few things to your domain will help to ensure a good sender reputation and eliminate guesswork for ISPs. Checking your sender reputation regularly will keep your company on top of any issues, and optimizing your domain will let ISPs know you aren’t a spammer. For more tips to keep a good sender reputation, you should check out this post. 

Check Sender Reputation and Blacklist

To check sender reputation, there are multiple websites that will allow you to see exactly where you stand. Utilizing these sites will allow you to check your sender score and see if there are any issues with your reputation. Seeing these issues outlined will allow you to get ahead of them and fix anything that needs to be fixed before your domain is blacklisted. 

Check Feedback Loops

Feedback loops are used when subscribers mark your emails as spam rather than unsubscribing. When someone marks your emails as spam, that data is sent back to you so that you can view and utilize it. To set up this feedback loop, you must contact your mailbox provider and request that an account be set up. They will ask for certain information, including your contact information, IP address, and what email address you would like the feedback data to be sent to. Some providers require that you have DKIM set up in DNS as a way to make sure your company is legitimate. 

Utilize Feedback Loops

Once you have your feedback loop in place, you can utilize that data in order to keep a clean list. When someone marks your emails as spam, you should immediately remove them from any and all mailing lists to keep a clean reputation. In addition to this, you can also use this information to gather data by comparing which email addresses are marking you as spam and where they came from. If a certain segmented list has a high number of people blacklisting your emails, you can either change your offering or create an additional opt-in for that list to weed out the people who would like to no longer be contacted. 

Create DKIM Entry in DNS

DKIM stands for DomainKeys Identified Mail. Having a DKIM entry in your DNS for your domain name is not required, but it does help ISPs to ensure your emails were not altered during transit and that your domain is not spamming. 

To create a DKIM record in DNS, you have to get to the DNS for your domain first. Sign in to your domain’s hosting platform, whichever that may be. Click on your domain to manage and navigate to the DNS section. This is different for every platform, but typically if you click on manage your domain it will be one of the tabs to select. 

Once in DNS, click on “Add DNS Record”. There will be an option to create a TXT record. In the host name field, enter a string of letters or words that you choose. It can be as simple as “record 1” or “default”. Follow that phrase with “._domainkey”. As an example, if you use record as your string you would type “record._domainkey”.

For the text box, you will need to generate a public-private key pair. This can be done with an automatic generator. Find one online for your hosting platform and copy and paste the entire key into the text box. 

Once you have finished and clicked add record, the DKIM has been added to your domain account. There is nothing else you have to do. ISPs will read this when emails are sent from your domain and will help to identify your site as a reputable one, said Word Guru.

Create SPF Entry in DNS 

SPF stands for sender framework policy, and is used by ISPs to detect email spoofing. Email spoofing is often used by spammers, so ISPs are always on the lookout and are ready to blacklist any domains that are engaging in this behavior. By creating a sender framework policy in DNS, you are showing ISPs that your brand is reputable and is not forging the sender address. 

The first step to creating this record is to gather as IP addresses that are used to send email from your domain. This might be your home IP, your office’s IP, and any other place you use servers to send email from. 

Next, make a list of all sending domains. If you only own one domain, then this list is easy. However, if you own multiple domains, you want to list them all. 

Now create your SPF record: 

  • Start the line with v=spf1 followed by all IP addresses that you listed

    • example: v=spf1 ip1.2.3.4 ip5.6.7.8

  • If you use a third-party to send email add that after the IP addresses

    • example: v=spf1 ip1.2.3.4 ip5.6.7.8 include:thirdparty.com

  • End your SPF record with ~all

Publish SPF Record

Now that you have created your record, you have to publish it. Follow the same set-up to publishing to DNS as you did with the DKIM record, except replace the public-private key with your SPF record. Once published, you are done. Congrats! ISPs can now see that you are not spoofing your sender address. 

Keeping Track of Sender Reputation

After implementing these strategies and the strategies outlined in the previous sender reputation post, you will be able to feel more confident in your sender reputation and know that you are doing all you need to do to keep your stellar record and avoid being blacklisted or flagged in the future. This will ensure that your emails are landing in the inbox instead of the spam folder.

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Key Factors That Determine Sender Reputation

What is Sender Reputation

For companies that send out mass amounts of emails, ISPs score them based on their patterns, behaviors, and user feedback. This is known as sender reputation. 

Why Sender Reputation is Important

Sender Reputation directly impacts how many people will see the emails that you send. Having a bad sender reputation could mean marketing emails end up getting caught in the spam folder.

There are some ways to combat this. Take into account these tips to ensure you have a positive sender reputation and always show up in inboxes. 

Variables That Impact Sender Reputation

There are many variables that are taken into account for sender reputation. Stay on top of these issues and include good practices into your email marketing strategy to boost your sender reputation and avoid the dreaded blacklist. 

Quantity of Emails Sent 

Email providers take into account the number of emails sent per hour. Starting out, send a lower number of emails per hour, so it does not appear as if you are spamming people. After establishing a good sender reputation, you can send more without being flagged. 

When starting out with your first email campaigns, start small to establish yourself as a reputable sender and build up from there. A max of 250 per hour is a great starting point. Once you have established yourself and gotten a good name, you can increase this amount without worry. 

Number of Bounces

Bounces happen when an email gets returned to the sender. Too many bounces will put you in the red zone. To combat this, never buy email lists and make sure to clean up your list from time to time to ensure subscribers are still engaged and willing to receive content. 

Getting Flagged as Spam

Getting flagged as spam is the worst thing that can happen to any email marketing strategy. Although this may occur from time to time when consumers do not want to deal with unsubscribing if it happens too many times your domain will be blacklisted. Being blacklisted means that emails you send are caught in the spam filter. Avoid this by respecting your audience, using segmentation to personalize email campaigns, and never purchasing large lists to cold email all at once. 

Additional Ways to Boost Sender Reputation

While there are things that you should avoid to help your seller reputation, there are also things that you should do to increase brand recognition and boost your standing with the ISPs. 

Ask Subscribers to Whitelist Emails

In your welcome email, you should include a request for subscribers to add your email address to their address book. This is called whitelisting and ensures that your emails will always end up in their inbox. The more people that whitelist your address, the higher your reputation will be. 

Send Emails With a Recognizable Name

Always be sure to send your emails with a recognizable and trustworthy domain. Include an actual person’s name, such as “Steve from Sample Company” to add another level of personalization. Doing so automatically increases trust with subscribers and seems more like an email coming from a person, not just an automatic process. 

Click Through Rate 

Be sure to always include a clear call-to-action in your emails and include a link that is relevant and enticing. This will boost click-through rates, which will, in turn, increase sender reputation. 

Consistent Send Schedule

Keep your sending schedule consistent. Different types of companies email at different frequencies, so find one that works best for your brand and stick to it. This helps to keep subscribers engaged and shows that your company is professional when it comes to email marketing. 

Keep Subscribers Engaged With Fresh Content

Along with a consistent sending schedule, be sure to rotate content to keep things fresh and interesting. Sending new product recommendations, updates on new blog posts, and more will go a long way in keeping people interested in what you have to say. 

Check Sender Reputation

If you are interested in knowing what your company’s sender reputation score, there are certain websites available that tell you exactly where you stand. Some of these include: 

These sites allow insight into your sender reputation score so that you can adjust your email marketing strategy accordingly and get ahead of any issues that may arise. Checking sender reputation often is one of the best ways to know where your company stands and ensure a good reputation. 

Ensure Emails Get Delivered

Using the practices covered in this post is a fantastic way to make sure your company's sender reputation stays in the green. Companies with great sender reputations can send more emails, reach more customers, and expand their brand easily. Keep on top of your sender reputation to reap the benefits.

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Keep Your Email List Sparkling Clean To Boost Sender Reputation and Engagement Rates

Everyone wants to have a substantial email list, but keeping old emails for the sake of the numbers may be hurting your brand more than you think. Continually emailing subscribers who are not interested in your content may have disastrous effects. Keeping a clean email list provides many benefits to your brand. To dig deeper into managing your sender reputation, check out this post. 

Increase Open Rates

It doesn’t matter what subject line you use or what great content you provide if the person that you are sending the email to has already decided they no longer want to see your content. In those cases, your email will most likely end up in the trash. On the other hand, keeping a clean list with people who actually want to see your content will drastically increase open rates. Your emails will be more concentrated towards people who really enjoy what you have to say. 

Increase Engagement

Once you have purged your list of people who are disinterested, engagement increases along with open rates. The reasons for this are similar to the reasons for increased open rates. You will be sending your email campaigns to your target audience rather than random people, so they will be more likely to open the email and follow through with the call-to-action. 

Increase Sender Reputation

Purging your list also helps boost your sender reputation. People do not like to be annoyed with emails that they don’t want, so scrubbing those people out of your list will help to establish your company as reputable and one that cares for the people they are broadcasting to. Even if you design your emails with an easy to follow unsubscribe button, there will still be people who will mark your emails as spam rather than just unsubscribing. If your emails are marked as spam too often, ISPs may blacklist your domain. 

Reduce Marketing Costs and Improve Statistics

Cleaning your email list will reduce your marketing costs, because most autoresponders charge based on the number of subscribers or number of emails sent. If your list is not clogged up with email addresses that aren’t relevant to your marketing, you lower your costs per email and improve statistics for your campaigns. You will be able to have a real view on how your marketing strategy is doing, rather than being put-off by skewed open and engagement rates.

How to Scrub Your Email List 

Cleaning up your email list does not have to take a lot of time. Following a few tips, it can be done quickly and easily. The frequency with which you should clean your list depends on a few different factors, such as how big your company is, what type of company it is, and how many new subscribers you are getting on a daily basis. For some very small online businesses, they may only need to clean their list every few months. Large e-commerce companies may need to slim down their list every week or two. 

Check Out Bounces

Bounces occur when emails are unable to be delivered. Hard bounces mean that the email address does not exist, the domain name is wrong, or some other situation has occurred that has made the email undeliverable. Hard bounces should be removed immediately. Soft bounces, on the other hand, occur when something temporary has occurred to prevent delivery. These may be removed right away, or you may choose to watch them closely as the issue may be resolved. However, if an email address has a soft bounce more than three times, that email should be removed from the list. 

Look For Duplicates

While going through your list of subscribers, check for duplicates. Some people may enter their email address multiple times if you are offering several freebies, or they may have forgotten that they had already subscribed. Remove all duplicates to pair down the list. 

Remove Inactive Subscribers

Many autoresponders now have an option to segment out inactive subscribers. These are subscribers that never engage or even open emails. These subscribers can be removed or added to the list for a re-engagement campaign. Along with inactive subscribers, segmenting list by date of subscription is a good idea. Email addresses that have been in your list for a while should be added to this campaign. 

Implement Another Opt-In

One great idea for a re-engagement campaign is to send out an opt-in email to inactive and older subscribers. Let them know that you would love for them to stick with your company and continue to receive emails, and then ask them to opt-in to receive emails again. Anyone on this list that does not complete the call-to-action should be deleted from the list. 

Delete Unused Lists

Unused lists can be difficult to let go of. Perhaps they were created to promote a specific product or segment of your business, but you just never got around to using them. If these lists no longer fit your offerings or if your company has gone in a completely different direction, just delete them. They are no longer needed or relevant. 

Use a Cleaning Service

Using a cleaning service is another way to keep a clean list without doing any work. There are tons of great companies out there that offer this service. However, some do not recommend this method as these companies are not part of your business and may not get the job done right. Weigh the pros and cons of outsourcing this job before jumping to it. It may be a good option if you do not have the time to clean the list or do not have someone to delegate the task to. 

Keep Your List Clean

Paying attention to email campaigns statistics will be your guide to determining the best practices for your business when it comes to how often to clean your list. Take a note of how many new subscribers you are getting per day. Then, after you have cleaned your list, watch the statistics carefully, says Word Guru.

When open rates start to decline even after creating engaging campaigns, that may indicate it is time to clean your list. Additionally, keep track of unsubscribe and spam complaint numbers. These may also be a good indicator. Keeping a clean and organized list will help your brand to skyrocket with amazing email campaigns that are targeted and ready to convert. 

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Take Your Service Business to the Next Level With Email Marketing

What is a Service Business?

A service business is any business that provides a service, rather than a product, to customers. These can be marketing companies, cleaning companies, staffing agencies, accounting businesses, and more! These companies can benefit from email marketing just as much as businesses that offer physical goods. The key is to use the right tactics to reap the benefits of email marketing. 

Why Service Businesses Need Email Marketing

Service businesses need email marketing just like other companies do. It encourages a relationship with customers and allows businesses to grow and get more clients. Here are a few benefits that using email marketing provides service businesses. 

Attract Customers

Attracting new customers is the way that a business grows. Email marketing can help with this by introducing your company to potential customers and allowing them to get to know what your business is all about and what services you offer. Using email is a way of marketing, just like using advertisements or other methods, and should be treated as such. 

Encourage Customer Interaction (engage)

Email marketing also encourages customer interaction. It opens the door to communication between company and customer. More people are using email than ever before, and most adults check their emails every day. Providing subscribers with value and encouraging them to interact with a fantastic call-to-action is one way to instill trust in your business. 

Get More Traffic

Speaking of a great call-to-action, one such CTA is encouraging people to visit your business’s website or social media pages. This increases web traffic and social media followers which allows even more ways to interact with customers and get them interacting with you. 

Retain Customers

Using follow-ups and providing free value with informational emails allows, and even encourages, customers to reach out when they are having problems. It also builds trust and tells them why they should stick with your services, rather than going to the competition. 

Offer Customers Updates 

Another benefit that email marketing provides is offering updates about your business. When a company changes something, adds new services, or is having a sale, the only way to let customers know about that is through marketing. Emailing customers these updates provides an instant means to let all your customers know what is going on all at once. 

Must-Have Campaigns For Service Businesses

Email marketing involves sending different campaigns to customers in order to generate business and create a relationship. There are many kinds of campaigns that are used for various reasons and that provide varying results. Here are a few of the most popular campaigns used by service companies. 

Welcome Email

A warm welcome to the company is the best way to start growing the relationship with the customer and lets them know that you are there for them when they need you. This email is also the place to encourage them to check out the website and social media pages. You can also provide helpful information about the company, like what services are offered and how to utilize those services, so that the customer already has it in their mind. 

Customer Activation

The customer activation series is one that encourages customers to take action and interact with the company. Create call-to-actions and provide easy access to getting quotes and setting up services that your business offers. This motivates subscribers to make their first purchase and become a new customer, rather than just staying as a possible lead. 

Promote Loyalty Programs

Loyalty programs are great for returning customers. Promote these programs with an email campaign! It will encourage more people to sign up for the program, which encourages them to spend their money with you and use your services. 

Newsletter

A newsletter is a perfect place to provide value to subscribers. It is also a great way to encourage them to read your blog or visit your social media. Create blog posts that your customers will enjoy and find helpful and provide links for customers to follow. Help them solve a problem and explain why they need your services. Newsletters are also great to let customers know about upcoming discounts or changes to the company's structure or offerings. 

Service Follow Up

Customers love being heard, so giving them an option to provide feedback is a great way to retain customers. Send this campaign a day or two after they have used your services to ask how your company measured up and encourage them to use your services again, or offer a different service that is related to the last one they used. If your company is set up to receive reviews, place a link and ask the customer to write a review. 

Email Marketing For Service Businesses

Service businesses can significantly benefit from using email marketing as part of their action plan to attract new customers and engage existing ones. Setting up a strategy and several different email campaigns will allow these businesses to use this marketing strategy with little maintenance.

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